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From Chatbots to Checkout: AI That Sells and Supports

This week’s tools can grow revenue and reduce CX load—here’s how.

Author

Nicholas Hoddevik
June 11, 2025

Today in BeyondTheCart:

Here’s this week’s AI for eCommerce newsletter — and it’s packed with automations your support and marketing teams can actually use. No dev team required.

👉 FeastyBot’s killer AOV stats
👉 An AI agent that adapts your pricing and flows automatically
👉 A reusable prompt to increase repeat orders
👉 Stats that prove now’s the time to scale your AI game

Let’s dive in:


Tool #1: ChatGPT Plugins for Customer Support

Zendesk, Gorgias, and Freshdesk now have ChatGPT plugins that directly pull real-time data from your Shopify store—orders, shipping, product info. You can route customer questions to ChatGPT, letting it auto-respond to 60%+ of routine inquiries. Your small team spends less time answering “Where’s my order?” and more time increasing LTV. Bonus: they’re easy to configure, even without an engineer.


Tool #2: Admetrics AVA (Autonomous AI Agent)

AVA from Admetrics behaves like a junior marketer that never sleeps. It tests pricing, launches promotions, and personalizes offers on the fly—based on live performance data. DTC teams are using it to react instantly to surges (like when a product goes viral on TikTok) without manually adjusting settings. It’s goal-based, meaning you tell it what outcome you want (e.g., more add-to-carts), and it gets to work.


Use Case: Feastables’ FeastyBot

MrBeast’s snack brand Feastables launched “FeastyBot,” a conversational AI sales assistant built with Certainly. It doesn't just handle support—it actively sells. Compared to their standard web UX, FeastyBot lifts conversion rate 3.5× and boosts AOV by 20%. It chats, recommends, and helps customers build a cart in real time. Imagine this running on your PDP instead of a generic upsell popup.

🔗Full story on Certainly.io


💬 Prompt of the Week

"Write a Shopify email or SMS flow that:
– Sends a product review request 3 days after delivery
– Uses the customer’s name and product name dynamically
– Adds a friendly tone and one-click review button – Includes fallback timing logic if delivery date is unknown"

Use this prompt to build review flows that feel personal and timely — increasing response rates without annoying customers.


🛠️ Tactic of the Week - Launch a Dynamic Post-Purchase Upsell Flow (in < 60 mins)

What you’ll need:

  • Gorgias with ChatGPT plugin OR

  • Post-purchase email/chat flow tool (like Klaviyo + Zapier)

Steps:

  • Set a trigger for “First-time order placed.”

  • Wait ~1 hour post-purchase (or customize based on shipping delay).

  • Send thank-you message via chat or email.

  • Include a dynamic product recommendation (use a top accessory or product bundle).

  • Add a 10% off incentive with time limit.

  • Track redemption rates and average order uplift.

Outcome: More repeat buyers and better AOV without bothering your support team.


📊 What the Numbers Say

📈 The global chatbot market is valued at US $15.6B in 2025 (up from $4.7B in 2020).
Why it matters: Chatbots are no longer experimental — they represent a multi‑billion‑dollar operational asset for stores of all sizes
🔗 Source

📈 60% of B2B and 42% of B2C companies currently use chatbots, with projected growth of 34% by 2025.
Why it matters: From pre‑sale questions to simple support, chat automation is now expected — not optional.
🔗 Source

📈 Generative AI market projection: US $23.2B in 2024 → $34.5B in 2025 (48.6% YoY growth).
Why it matters: This explosive growth signals fast-evolving capabilities — meaning more powerful tools are coming online for lean eCom teams.
🔗 Source


🗣️ What’s Buzzing in Social

Shopify CEO Tobi Lütke recently shared an internal memo declaring AI usage a "fundamental expectation" for all employees. The new policy is straightforward: before requesting new hires or resources, teams must first demonstrate why AI can't handle the task.

“Reflexive AI usage is now a baseline expectation at Shopify.”

Why this matters:

If Shopify—powering millions of online stores—is betting this heavily on AI, it signals where the entire ecommerce ecosystem is heading. Shopify already offers AI tools built directly into its platform, including product recommendation engines, personalized marketing automation, and advanced analytics Internal memo: Shopify CEO declares AI ‘non-optional’, with many available by default.

For small and medium businesses, this means:

  • Competitive pressure: Your larger competitors will gradually start using AI to operate more efficiently with smaller teams

  • Tool availability: AI features in platforms like Shopify will become standard, not premium add-ons

  • Skill requirements: Understanding how to leverage AI tools may soon be essential for staying competitive

  • Opportunity: Small businesses that adopt AI early can punch above their weight, competing with much larger operations!

🧞 What did you think?

We’re building this for lean eCom teams like yours — hit reply if you’ve got feedback, tips, or want to share something cool for a future issue.

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There’s no shortage of AI newsletters out there — but I couldn’t find one made for small and mid-sized eCom operators. So I built the kind of thing I’d want to read. Hope you get something useful out of it.

Thanks for reading.
Catch you next week!

Nicholas Hoddevik
CEO, apparel brand Kattnakken
Editor, BeyondTheCart