This week in AI for eCommerce: Automate copy, optimize emails & how LVMH does it

Tool #1: Shopify Product Description Generator Apps

From the Shopify App Store, AI description tools like “Product Description Generator” and “Descrii Smart Descriptions” can bulk-generate SEO-optimized copy tailored to your tone and format—directly within Shopify admin. Plug in your product details, choose a style (like PAS or BAB), and you’re done—no drafting required

Tool #2: Klaviyo AI Email Writing Features

Klaviyo’s AI automatically crafts email content, suggests subject lines, smart send times, and dynamic segments. Small teams report being able to generate and test emails in a fraction of the time, with platform users saying AI pushed engagement higher

🧠 Use Case – LVMH’s “Quiet Tech” Platform

Luxury powerhouse LVMH built an internal AI system called MaIA in partnership with Google Cloud. It links 75 maisons, handling 1.5–2 million queries monthly, from supply chain to client-personalization tools (e.g., advisors at Tiffany using AI to tailor messages)
Lesson for DTC brands: Start by centralizing 1–2 AI use cases (like product copy or abandoned carts), collect data, and expand functionality—from A/B testing to full personalization.
🔗Full story on The Wall Street Journal

💬 Prompt of the Week

"Write a 50‑word, high‑conversion product email for [Product Name], include urgency (“ends soon”), a benefit statement, and a clear CTA."

Use this for product launches, restocks, or limited-time offers to drive quick engagement.

🛠️ Tactic of the Week

Add inventory urgency to abandoned cart automations
30-minute setup:

• Use Klaviyo or Shopify Flow to trigger email after cart abandonment.

• Add dynamic inventory text: “Only 3 left in stock” or a countdown timer.

• A/B test with a light discount vs. free shipping.
  
  Expected outcome: 10–20% recovery lift without deep devs.

📊 What the Numbers Say

📈 78 % of companies worldwide use AI in at least one business function (2025)
Why it matters: AI has shifted from experimental to foundational—embrace now or fall behind.
🔗 Source

📉 91 % of consumers are more likely to shop with brands that personalize offers and recommendations
Why it matters: Tailored experiences are expected—skimping on personalization could cost you shoppers.
🔗 Source

🤖 AI-powered product recommendations drive up to 16 % AOV and boost conversion rates by 19 %
Why it matters: Smart cross-sells don't just feel nice—they grow your average order value.
🔗 Source

📉 71 % of shoppers want generative AI integrated into their buying experience
Why it matters: Tailored experiences are expected—skimping on personalization could cost you shoppers.
🔗 Source

🗣️ What’s Buzzing in Social

Matt Schlicht (Co‑Founder of Octane AI) shared a breakdown of seven AI trends set to reshape ecommerce—ranging from ChatGPT-powered SEO to “vibe coding” for no-code devflows:
“AI personalization is expected, not a nice‑to‑have… Brands that leverage AI to help customers build their carts will be considered standard.”

🔗 See the full post on LinkedIn

There’s no shortage of AI newsletters out there — but I couldn’t find one made for small and mid-sized eCom operators. So I built the kind of thing I’d want to read. Hope you get something useful out of it.

Thanks for reading.
Catch you next week!

Nicholas Hoddevik
CEO, apparel brand Kattnakken
Editor, BeyondTheCart