Turn 2 % of emails into 41 % of sales

Tool #1: Copy.ai

Copy.ai’s ready-made templates crank out email, ad, and PDP copy that sounds human—no writer needed. A home-goods merchant used it to re-write weekly promos; open rates jumped from 20 % to 35 %, generating 25 % more leads and a 15 % sales bump. Copy.ai Why it matters: lean teams get agency-quality copy in minutes—and keep budgets tight.

Tool #2: ReConvert

ReConvert adds one-click checkout and thank-you-page offers on Shopify. Across millions of 2023 orders, merchants saw an average 5.6 % AOV lift from post-purchase upsells. ReConvert report Plans start at $15/mo, so a single $40 upsell pays for the month. For scrappy stores, it’s the fastest revenue lever that doesn’t touch ad spend.

Use Case: Hike Footwear turns a thank-you page into $128 K

The outdoor shoe-brand activated ReConvert cross-sells on its Shopify thank-you page and follow-up emails. In just seven months it captured an extra $128,223—roughly a 7 % total-revenue lift—by offering gaiters and care kits post-purchase, with no extra ad budget.

🔗Full story on ReConvert.Io

🔧 Build This with AI — The Weekly Workflow

Bold outcome: Recover carts automatically and save two+ hours every day.

• Pull last week’s cart-abandon data into Google Sheets.

• Feed product titles + cart links to Copy.ai; generate three SMS drafts.

• In Omnisend (or Klaviyo Flow), build an SMS/email branch that fires 30 min after abandonment.

• Add a ReConvert one-click upsell to the recovery landing page.

• Schedule a Monday Zapier digest so the team sees recovery revenue; tweak the offer if ROI < 15 %.
  
  HubSpot says AI/automation already saves sales pros ~ 2 h 15 m daily.
  
  

💬 Prompt of the Week

"Write a concise, friendly SMS to remind a shopper about the vegan-leather backpack still in their cart. Mention a 10 % one-hour discount code and include the direct checkout link.”

Use it to turn Copy.ai into your 24/7 copywriter; tweak tone or offer, then paste straight into your SMS flow.

🛠️ Tactic of the Week - 15 %+ AOV in ≤ 60 min

• Install ReConvert (Shopify) or UpOrder (BigCommerce).

• Clone the built-in “Buy 2 Get 10 %” thank-you-page upsell template.

• Pick a high-margin add-on (< 25 % of main-item price).

• Enable A/B test; send 100 % traffic once Variant B beats control.

• Expect a 15–25 % AOV bump—ReConvert’s median uplift is 15 %.

📊 What the Numbers Say

📈 41 % of all email orders come from automations, which make up just 2 % of sends.
Why it matters: Automate or miss easy revenue
🔗 Source

📉 60 % of shoppers become repeat buyers after a personalized experience..
Why it matters: personalization compounds LTV
🔗 Source

📈 63 % of brands already deliver personalized content and recommendations.
Why it matters: The bar keeps rising.
🔗 Source

📈 5.6 % average AOV lift from post-purchase upsells across millions of orders.
Why it matters: The checkout moment prints margin.
🔗 Source

🗣️ What’s Buzzing in Social

Margub Alam Posted: “SMS wins cart recovery with 98 % open rates—here’s the playbook”

🔗Read Full Story

There’s no shortage of AI newsletters out there — but I couldn’t find one made for small and mid-sized eCom operators. So I built the kind of thing I’d want to read. Hope you get something useful out of it.

Thanks for reading.
Catch you next week!

Nicholas Hoddevik
CEO, apparel brand Kattnakken
Editor, BeyondTheCart